About Plaiwrks
Meet Esther & Emma
Got an idea that's been on your mind for a while? Want to refresh your brand, streamline a process, or finally build that website that actually fits? We help entrepreneurs and small teams just get it done. With AI as an accelerator.
Esther builds things people actually use. Product management, user journeys, implementation: she makes sure your idea doesn't stay stuck on a moodboard.
Esther Woerdman
LinkedIn
Emma turns messy data into something useful. Product management, conversion optimisation: she spots patterns where others see chaos.
Emma van Leeuwen
LinkedIn
Our story
How it started.
We both came from a world where AI was talked about a lot, but rarely acted on. Big plans, long processes, and at the end a report that disappeared into a drawer. We thought that was a shame. Because AI isn't actually complicatedsimple. It's a tool. And you use a tool by picking it up, not by having three months of meetings about it first. So we started Plaiwrks. Small, fast, concrete, and genuinely fun.
What we bring
Two backgrounds, one approach.
One of us loves building things. The other loves measuring whether those things actually work. Together we know exactly what a project needs, and when it's done (or when it's juuust not quite done yet). We always work together, and bring in people when a project asks for it.
How we work
From conversation to something you can touch
As fast as possible.
We get what you want
Not what you ask for, but what you actually want. Sometimes that's the same thing. Sometimes it's not. We always start with a real conversation, not an intake form.
We build it together
You're always part of the process. Not as a client waiting for a deliverable, but as a co-builder who watches, steers, and thinks along. That's how you learn fastest, and how the result truly becomes yours.
You go home with something
Always. No recommendation, no report, no "next step is a follow-up project." At the end of every session, sprint, or project you have something you can use the very next day.
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Fancy a coffee? ☕
Tell us what you're working on. We'll bring the good ideas. (And the coffee.)
Get in touch